Black voters are highly enthusiastic about the March 2024 primary, and a majority say they are following the District Attorney’s race closely.
Just over one-in-five Black voters (21%) support incumbent DA George Gascón—however, a strong plurality disapprove of his performance as DA and nearly half are undecided in the race.
Few have heard much about the other candidates in the race, leaving considerable opportunity to communicate with this key constituency.
Black voters express considerable concern about the direction of the Los Angeles County homelessness, housing, and the rising cost of living rank as highly serious problems facing the region.
A majority say they feel less safe than they felt one or two years ago and that crime has increased—a lack of resources and services ranks as the top reason for the increase, along with a decline in moral and family values, job loss and unemployment, and changes in law to reduce punishment for certain crimes.
Overall, however, a majority of Black voters do not believe criminal justice reform has gone far enough and will be looking for candidates that speak to the complexity of the issues as opposed to a one-size-fits-all approach.
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